Why Agonic Strategy?
In Agriculture’s current environment of almost daily innovation and disruption, it’s easy to lose sight of your goals and how to get there. With AI, sustainability, biofuels, biopesticides, robotics, real time monitoring all making an impact, it’s tough to navigate the market clearly, and more importantly; profitably.
From the early 1800’s in Greece, the term Agonic defined an imaginary line on the surface of the earth connecting all points. An “Agonic line” is significant for navigation because it helps in correcting compass readings in order to navigate accurately. And much like today’s marketing atmosphere, the position of the Agonic line changes over time due to shifts in the Earth’s magnetic field.
And this is the purpose of Agonic Strategy LLC (Agonic): to help CEOs and marketing executives navigate market currents and changing “compass readings” to arrive at the right destination for the company and its stakeholders.
The design of the Agonic structure is not to change directions by replacing internal departments or agencies. Agonic provides pure unbiased strategy with two partners providing a combined 100 years experience in ag public relations, marketing and advertising. Agonic can also add experienced pros to the team when appropriate to fine tune a recommended strategy that connects all points. We’ll never recommend market research to create direction as a first step. Research should be utilized to “pressure check” a strategic plan developed from existing knowledge and experience from the corporate and non-corporate angles.
Along with large, established corporate experience; Agonic also provides direction for ag-tech startups. As observers, and investors in various startups, an outside perspective often makes it easier to see a common misconceptions with startup entrepreneurs: